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Infusionsoft Expands Solution Portfolio; Closes 3,000 New Customers in 2011
Infusionsoft, a provider of sales and marketing software for small businesses, recently announced record customer growth for 2011, as well as the addition of social functionality, to its product...
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Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar
Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before...
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What’s Working In Demand Generation: Experts Share Successful Strategies &...
2011 was something of a tipping point year for B2B marketers. Connecting with prospects on a growing list of mobile devices and across social media platforms were just a few of the challenges added to...
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Falling Prices At Low End Of Marketing Automation Sector Bring Pain, Pressure...
As interest in the marketing automation sector continues to increase, so do the competitive pressures for vendors to grab market share. Despite being a young, emerging category, there is already...
View ArticleWhat the Facebook IPO Means for B2B Marketers: Vendors Share “Wishlist” Items...
By Matt McKenzie, Contributing Editor, DemandGen Report Facebook's IPO filing, announced last week, will raise at least $5 billion and could value the company at more than $75 billion. It's an...
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DemandGen Report To Host B2B Content2Conversion Event This April In New York...
Progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight. As content marketing becomes an...
View ArticleInfographics Emerge As Key Component of Content Marketing: Experts Encourage...
By Matt, McKenzie, Contributing Editor B2B marketers already know that content is king. Now, a growing number of them are getting acquainted with a new member of the royal family: the infographic. As...
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B2B Mobile Report: Automation Experts Share Strategies To Optimize Campaigns...
The B2B buying cycle now hinges on a variety of digital touch points, creating both a challenge and an opportunity for marketers to leverage different channels to communicate and pique interest. The...
View ArticleNew Approaches To Automating B2B Marketing Debated By Industry Thought Leaders
Last week Bulldog Solutions hosted a webcast, "The State of Demand Generation 2012: Trends and Guidance,” hosted by Bulldog Solutions. The webcast, which featured three expert panelists, who also...
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LinkedIn and B2B Marketing: A Perfect Pair? Marketing Experts Highlight...
By Matt McKenzie, Contributing Editor Editor’s Note: The following article is the first in a two-part series highlighting the nuances of B2B marketing on LinkedIn. Part two will be available in next...
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LinkedIn and B2B Marketing: A Perfect Pair? Marketing Experts Highlight...
By Matt McKenzie, Contributing Editor Editor’s Note: The following article is the second in a two-part series highlighting the nuances of B2B marketing on LinkedIn. To read part one visit this link to...
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Microsoft Dynamics CRM Platform Shows Significant Growth; Convergence Event...
Microsoft Corp. last week hosted its Convergence Event in Houston, TX, highlighting a variety of added functionality and integrations for sales and marketing teams. Marketing automation vendors cite a...
View ArticleSurvey: B2B Sales Reps Lack Tools, Training To Conduct Virtual Presentations
According to a recent survey, B2B sales and marketing professionals rely heavily on virtual conversations with prospects and customers, yet few of them have the training or tools necessary to make the...
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SlideShare Scoring High Marks For ROI, Integration Among B2B Marketers
SlideShare gets compliments – yet some of that praise is strangely backhanded. It has been called, among other things, the "YouTube of slide presentations," the "quiet giant of content marketing" and...
View ArticleDemandGen Report To Share Content Preference Survey Results At Upcoming...
Today's B2B marketplace includes a host of new channels, offers and insights. A new breed of empowered B2B buyers has significantly changed the marketing landscape. At the same time, however,...
View ArticleSeveral Sessions From Sold Out Content2Conversion Conference To Be Streamed...
More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan. The sold out...
View ArticleNew Data On Changing Content Preferences Revealed During Content2Conversion...
Business executives are increasingly wary of sales messaging, new research from DemandGen Report shows. The Content Preferences Survey, which includes responses from 120 business executives, found...
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DemandGen Report Announces Killer Content Award Winners
The First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City...
View ArticleRise Of Marketing Accountability And Targeting Highlight Need For Data...
The huge spike in adoption of marketing automation systems has transformed the way sales and marketing teams engage prospects. As adoption and maturity levels have grown, the technology has also...
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Exclusive Survey Report: Business Executives’ Content Preferences &...
Business executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating...
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